How can speciality food producers market via social media?

Live videos remain one of the most powerful tools for social media engagement. Whether you're on Facebook, Instagram, TikTok, YouTube, or LinkedIn, live streaming helps you connect with your audience in real time, creating authentic interactions that boost reach and engagement. If you want to take full advantage of this feature, follow these expert tips to Go Live & Win! 1. Plan Your Live Stream Ahead of Time While live videos are meant to feel spontaneous, a well-thought-out plan can make a huge difference in keeping your audience engaged. Outline your main talking points, prepare any necessary visuals or props, and decide on an engaging title to attract viewers. Promote your live session in advance to build anticipation—post reminders on your stories, feed, and even send out email alerts if applicable. 2. Choose the Right Time Timing is everything! Analyse your audience insights to determine when they are most active. Each platform has different peak engagement hours, so schedule your live stream accordingly. If your audience is global, consider choosing a time that works across multiple time zones. 3. Have a Strong Opening Hook Attention spans are short—if you don’t capture interest within the first few seconds, viewers may leave. Start with a strong hook by asking a question, teasing valuable insights, or stating an intriguing fact. Avoid long-winded introductions; jump right into the content to keep viewers engaged. 4. Interact with Your Audience One of the biggest advantages of live video is real-time engagement. Greet viewers by name, respond to comments, and encourage questions throughout the session. Hosting a live Q&A is a fantastic way to boost interaction and make your audience feel valued. The more interactive your session, the better the engagement. 5. Take Viewers Behind the Scenes Audiences love authenticity, and live videos offer the perfect opportunity to give them a behind-the-scenes look. Whether you’re showing how a product is made, sharing a day in your life, or taking them backstage at an event, behind-the-scenes content fosters a deeper connection with your audience. 6. Keep It Engaging with Visuals & Movement Static live streams can get boring quickly. Keep your content dynamic by using props, switching angles, or showcasing different locations. If you're demonstrating something, use a second camera or invite a co-host to add variety and keep things lively. 7. Use Calls to Action (CTAs) Don’t let your live video end without a clear call to action. Encourage viewers to follow your page, visit your website, sign up for a newsletter, or check out a product. CTAs help convert live engagement into meaningful business results. 8. Save & Repurpose Your Live Content Once your live stream ends, save the video and repurpose it. Trim highlights and share them as short clips, reels, or TikTok’s. You can also turn key insights into a blog post or infographic to maximise reach. Final Thoughts Live videos continue to dominate social media, offering unmatched opportunities for engagement and reach. Whether you’re hosting a Q&A, giving a behind-the-scenes tour, or demonstrating a new product, going live can help you connect with your audience in a meaningful way. So, plan ahead, interact, and most importantly—have fun! Are you ready to Go Live & Win? Let us know your best live streaming tips in the comments!

Did You Know Viewers Decide in 3 Seconds Whether to Stay or Scroll?

Creating content takes time, effort, and creativity, so why let it go to waste after just one use? The smartest marketers know that repurposing content is key to maximising reach, engagement, and ROI. By transforming one piece of content into multiple formats, you can extend its lifespan and reach different audiences across platforms. Here’s how to repurpose like a pro! 1. Turn a Blog Post into a Carousel A well-written blog post is a treasure trove of content. Instead of only sharing the link, break it down into a carousel post for Instagram, LinkedIn, or Facebook. ● Extract key points and present them in a visually appealing slide deck. ● Use bold headlines and easy-to-read fonts to make each slide digestible. ● End with a call-to-action (CTA) encouraging users to swipe, comment, or visit your website for the full article. 2. Convert a Reel into a Twitter Thread Short-form videos are highly engaging, but you can also maximise their impact by repurposing them into a tweet thread. ● Outline the main takeaways from your reel in a threaded series of tweets. ● Use emojis, bold hooks, and short sentences to keep readers engaged. ● Link back to the original reel to drive cross-platform traffic. 3. Extract Quotes from Webinars and Live Videos Webinars and live sessions are packed with valuable insights, but not everyone has the time to watch them in full. ● Pull out the most compelling quotes or stats and turn them into branded graphics. ● Share these as Instagram Stories, LinkedIn posts, or Twitter updates. ● Create short clips (30-60 seconds) featuring highlights to keep engagement high. 4. Transform Long-Form Content into Bite-Sized Social Posts Not all audiences consume content the same way. Some prefer reading long-form blogs, while others engage more with bite-sized social posts. ● Summarise key sections of an article into a LinkedIn post or Facebook update. ● Use a “Did You Know?” or “Quick Tips” format to spark curiosity and discussion. ● Reformat text into listicles, polls, or question-based posts for more engagement. 5. Compile User Comments & Testimonials into New Content Your audience’s feedback and comments are a goldmine of content. ● Turn positive testimonials into social proof posts. ● Share frequently asked questions (FAQs) from comments as a Q&A-style post. ● Use engaging responses as a basis for your next video, blog, or podcast topic. 6. Repurpose Old Content with a Fresh Angle Great content never gets old—it just needs a fresh perspective! ● Update older blog posts with new data and share them again. ● Refresh old social media posts with new graphics or captions. ● Repost successful tweets or Instagram posts at different times to reach new audiences. Final Tip: Always Optimise for the Platform Each social media platform has its own best practices, so tweak your repurposed content accordingly. Keep videos short for Instagram and TikTok, focus on professional insights for LinkedIn, and craft snappy, engaging threads for Twitter. By strategically repurposing content, you can save time, expand your reach, and increase engagement without constantly reinventing the wheel. Now, go repurpose like a pro! 🚀

Tips for Using Trending Hashtags Effectively: ● Stay updated with trends using Twitter’s trending topics, TikTok’s discover page, and Instagram’s explore section. ● Participate in trending challenges or conversations relevant to your niche. ● Don’t force a trending hashtag if it doesn’t align with your brand. 4. Rotate Your Hashtags to Avoid Shadowbans Using the same set of hashtags repeatedly can flag your account as spammy, leading to a potential shadowban. A shadowban limits your post’s reach, making it almost invisible to non-followers. To avoid this, rotate your hashtags regularly. How to Rotate Hashtags: ● Create different hashtag sets and alternate between them. ● Mix up niche, trending, and branded hashtags. ● Monitor hashtag performance and swap out underperforming ones. ● Avoid banned or flagged hashtags that could harm your reach. 5. Test, Analyse, and Adapt Social media algorithms are always changing, so it’s essential to test different hashtag strategies and analyse their performance. Use tools like Instagram Insights, Twitter Analytics, or third-party apps to track engagement and reach. Pro Tips: ● Keep a list of your best-performing hashtags. ● Don’t overload your posts with hashtags—stick to 10-15 quality ones. ● Engage with posts under your chosen hashtags to increase visibility. Final Thoughts Using hashtags strategically is one of the easiest ways to amplify your social media presence. By balancing niche and trending hashtags and rotating them regularly, you’ll maximize your reach, grow your audience, and stay on the right side of the algorithm. Start hashtagging smarter today and watch your engagement soar!

Once upon a time… there was a brand struggling to get noticed on social media. Despite posting regularly, their content wasn’t gaining traction. That was until they discovered the magic of storytelling. By sharing mini-stories, their engagement skyrocketed, and their posts were shared far and wide. And so, they learned that stories aren’t just for fairy tales – they’re the secret sauce of social media success. Why Stories Work People are wired for stories. From childhood, we crave narratives that evoke emotion, create connections, and inspire action. Studies show that our brains process stories differently than facts. When we hear a compelling story, multiple areas of our brain light up, making the content more memorable and shareable. Think about your own social media habits. What makes you stop scrolling? It’s often a post that pulls you in with a relatable story, an intriguing hook, or an emotional moment. When content feels personal, it feels important – and people love to share what moves them. How to Craft Engaging Mini-Stories You don’t need a novel-length post to captivate your audience. A well-crafted mini-story can be just a few sentences long but still powerful enough to make an impact. Here’s how: Start with a Hook – Your opening line should grab attention. Try “Once upon a time…” or “You won’t believe what happened to me today…” to create curiosity. Set the Scene Quickly – Introduce a relatable character (it could be you, a customer, or a fictional person) and a challenge they face. Create an Emotional Connection – People connect with vulnerability, humour, and inspiration. Share struggles and triumphs. End with a Takeaway – Every good story has a lesson. Tie your mini-story to a message, a call to action, or a brand value. Keep It Short and Sweet – Attention spans are short, so make every word count. Examples of Shareable Storytelling Posts ● Personal Triumph: “Once upon a time, I was terrified of public speaking. My hands would shake, my voice would crack, and I’d avoid it at all costs. But last night, I spoke in front of 500 people—and loved it! Here’s what changed… ” ● Customer Success Story: “Jane started her small business with just £100 and a dream. Today, she’s running a six-figure company. Here’s how she made it happen…” ● Relatable Everyday Moments: “I spilled coffee on my laptop this morning, missed my train, and showed up to work late. But then, something amazing happened…” The Viral Effect of Stories When your audience connects with your story, they’ll want to share it. A compelling post can spark conversations, inspire others, and even lead to virality. Brands that master storytelling don’t just gain followers – they build loyal communities. So, the next time you post on social media, don’t just share information. Tell a story. Because every great connection begins with, “Once upon a time…”

As we step into March, it's the perfect time to conduct a social media audit. Are your posts hitting the mark? Is engagement up or down? A social media audit helps you analyse what’s working, what’s not, and where you need to make adjustments to keep your audience engaged. Let’s see how you can audit your social media effectively and improve your strategy for the months ahead. 1. Review Your Goals Your social media strategy should always align with your business objectives. Are you trying to increase brand awareness, drive website traffic, generate leads, or boost sales? If your engagement is dropping, it might be time to reassess your goals and ensure your content supports them. Action Tip: Make a list of your current social media goals and see if they align with your overall business plan. Adjust as necessary based on your findings. 2. Analyse Engagement Metrics Are your followers engaging with your content? Take a deep dive into your analytics and look at likes, comments, shares, and saves. If engagement is decreasing, it could be a sign that your content isn’t resonating with your audience. Key Metrics to Review: ● Likes, comments, shares, and saves ● Reach and impressions ● Click-through rates (CTR) ● Follower growth Action Tip: Identify your top-performing posts and analyse what made them successful. Replicate these strategies in future posts. 3. Assess Content Performance Look at the type of content that gets the most engagement. Are your videos performing better than static images? Are carousels driving more interactions than single posts? Action Tip: Experiment with different content formats and track performance over time. Adjust your content mix based on what your audience engages with the most. 4. Evaluate Posting Frequency and Timing Posting too often or too little can impact engagement. Analyse when your audience is most active and adjust your posting schedule accordingly. Action Tip: Use insights from platforms like Instagram, Facebook, and LinkedIn to determine peak engagement times and schedule posts strategically. 5. Audit Your Hashtags & Keywords Hashtags and keywords play a crucial role in expanding your reach. Are you using the right ones? Check if your hashtags are still relevant and helping you reach your target audience. Action Tip: Use tools like Hashtagify or Instagram Insights to find trending and high-performing hashtags in your niche. 6. Check Your Competitor’s Strategy A competitor analysis can give you insights into what’s working in your industry. Look at their engagement, content themes, and posting frequency. Action Tip: Identify trends from competitors that you can implement in your own strategy while maintaining originality. 7. Update Your Branding and Bio Ensure your profile picture, cover photo, and bio accurately represent your brand. A fresh update can enhance credibility and engagement. Action Tip: Review your bios across all platforms, update links, and ensure brand consistency. 8. Adjust and Optimise Once you’ve gathered all your insights, it’s time to implement changes. Testing and optimising is key to long-term success. Action Tip: Create an action plan with specific adjustments and monitor progress over the next few months. By conducting a thorough social media audit this March, you can refine your strategy, boost engagement, and ensure your posts are hitting the mark. Still not sure? Why not get us to take a look for you: https://www.fatcrocsocialmedia.co.uk/social-media-health-check

A brief outline of what Travel Agents' should be doing on social media.

Social media plays an interesting multi-tiered role for recruitment consultants. On the one hand, they’re keen to attract new clients, promote their business services, and find businesses that need new staff. On the other hand, however, they’re also looking for the next prospective candidates they can put forward for interview. Not forgetting the different types of recruitment, ranging from permanent placements, to temporary placements, to sometimes something in-between. When one realises how broad the reach of recruitment can be, it soon becomes apparent how useful social media might be. The key, though, is to get the messaging consistent, despite the diverse nature of the intended audience. How can a recruitment consultant stay consistent? It’s a good question. The answer is to understand the values and ethos your consultancy represents and then hold true to those things and your brand in every interaction. This will ensure that whichever audience you’re attempting to reach with a particular post, the underlying message will remain on brand, on message, and authentic. Which platforms suit recruitment? As you would expect, different platforms suit different needs. With regard to attracting new clients, one has to think about where those potential clients will ‘hang out’. LinkedIn is the best starting place, with Twitter sitting behind it in support. LinkedIn is very much the B2B of social media. And if you’re looking for companies who need to recruit, that’s a good place to start. On the other hand, the answer to this question with respect to finding potential applicants is a bit more diverse, and really depends on the type of recruitment you are doing. E.g. is it temporary or permanent? And what type of positions you’re recruiting for? E.g. bar staff or senior management? It’s worth exploring this a little further… Liking LinkedIn LinkedIn is business focused… big time. It’s about online schmoozing, networking, connecting, and engaging. As a platform it actually works for both potential clients and candidates. When people are on LinkedIn they are in business mode. They are often looking for job opportunities, or people to fill job opportunities. And the demographic information available is incredibly useful, in comparison to other platforms. Having a twitter strategy Business and personal opinion mix and hold hands on Twitter. It is a good platform to reach out to candidates, as well as build a brand for potential clients. A key way to maximise this is via hashtags. Always think to link your posts to relevant hashtags, be they be about recruitment, a geographical location…or both. It’s very possible someone searching will see your post at a time when they’re actively open to receiving that information. Facing off on Facebook Interestingly, Facebook is not nearly as easy a nut to crack as people think. You need to have a business page, and people need to have ‘liked’ it to be presented with your posts in their news stream. It does have its place for attracting candidates, possibly more so than new clients, but it has to be done carefully. Facebook is about personality and engagement. It’s not about transmitting. Facebook users are presented with so many adverts, one more in their stream is likely to be dismissed by their eye before their brain even registers it. Far more effective, therefore, is to build your name via the personality of your brand. That’s done through posting interesting, relevant information about how to get a job, about your location, and about the individuals who work for you. Summary thoughts The key with social media for recruitment is to follow some strict rules: · Understand your audience – Research the demographics; use what the platforms offer to do this. · Research key terms – Understand what your audience – either clients or candidates – are searching for and use those key terms in your posts. · Engage your audience, don’t transmit – Provide genuinely useful information and encourage people to interact. · Be helpful and share content – Do as you would be done by, as they say. · Always respond – Positive comments, neutral comments, negative comments, you’ll get them all. But whatever comes along each day, always respond constructively. It’s amazing how quickly a negative can be turned into a positive when handled well. But it’s equally scary how it can work the other way. · Whichever platforms you choose, use them – Out of sight is out of mind; consistency and regular appearances make a difference.

What should letting agents be doing on social media? This is a handy guide for letting agents who run their social media in-house.